The UK CMA is requiring Google to let publishers opt out of having content used in AI Overviews, AI Mode, and related generative search features. Google must also provide clearer attribution and links in AI-generated search results. The move targets publisher concerns that AI summaries reduce referral traffic while relying on original web content.
UK regulators are requiring Google to provide a tool that lets website publishers opt out of generative AI Search features. The option will be tested in the UK first, then rolled out globally. The report does not specify the exact mechanism, timing, or whether opting out affects standard Google Search indexing.