Publishers will be able to opt out of AI Search, thanks to new regulation
UK regulators require Google to offer publishers an opt-out tool for generative AI Search features.
UK regulators are requiring Google to provide a tool that lets website publishers opt out of generative AI Search features. The option will be tested in the UK first, then rolled out globally. The report does not specify the exact mechanism, timing, or whether opting out affects standard Google Search indexing.
A UK regulator is requiring Google to provide a new tool that lets website publishers choose to opt out of Google's generative AI Search features. According to the original article, this option will first be tested in the UK, and then expanded to a global rollout. Although the original information is quite brief, the key point is that regulators are requiring large search platforms to provide clearer controls, so that content publishers do not have to passively accept their content appearing in generative AI search features.
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