Google ordered to add clearer AI Search links and let UK publishers opt out
Original: Google ordered to put clearer links in AI search and let UK publishers opt out
UK regulators ordered Google to give publishers AI Search opt-outs and clearer source links.
The UK CMA is requiring Google to let publishers opt out of having content used in AI Overviews, AI Mode, and related generative search features. Google must also provide clearer attribution and links in AI-generated search results. The move targets publisher concerns that AI summaries reduce referral traffic while relying on original web content.
The UK Competition and Markets Authority (CMA) has required Google to modify its AI search-related features, with the core being to give publishers clearer choice over how their content is used in generative AI search. This requirement covers generative AI features within Google Search such as AI Overviews and AI Mode. Google must provide "effective tools" that allow online publishers visible in the UK to opt out of having their content used to power AI search summaries or other generative AI services, and must also allow publishers to opt out of having their content used to fine-tune AI models. The CMA calls this a groundbreaking regulatory measure, aimed at weakening Google's asymmetric power in the search and search-advertising markets and giving publishers a stronger negotiating position when discussing content cooperation or licensing with Google.
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