Apple announced “Siri AI,” a more conversational version of its voice assistant planned for this fall. The update is tied to a two-tier AI model overhaul powered in part by Google technology. The move signals Apple’s attempt to close the gap with modern AI assistants while preserving its system-level integration and privacy-focused positioning.
ElevenLabs introduced Agent Workflows for its Agents platform, a visual editor for mapping conversation flows and decision points. Instead of relying on one large agent prompt, teams can route tasks to specialized subagents with scoped prompts, tools, knowledge bases, and credentials. The feature emphasizes auditability, security policy enforcement, human escalation, and per-step model choices to balance cost, latency, and accuracy.
Toyota’s Northern California Dealers Association and H/L agency built a voice-driven fan activation with ElevenLabs Agents Platform. Fans interact with an AI-powered Brock Purdy in a trivia game tied to a VIP 49ers sweepstakes. The campaign highlights conversational AI as a branded marketing format, combining voice agents, animation sync, lead capture, and brand safety controls.