Toyota engages fans with AI-powered Brock Purdy experience
Toyota used ElevenLabs to launch an AI voice fan experience hosted by Brock Purdy.
Toyota’s Northern California Dealers Association and H/L agency built a voice-driven fan activation with ElevenLabs Agents Platform. Fans interact with an AI-powered Brock Purdy in a trivia game tied to a VIP 49ers sweepstakes. The campaign highlights conversational AI as a branded marketing format, combining voice agents, animation sync, lead capture, and brand safety controls.
This ElevenLabs Blog post introduces an AI fan-engagement campaign launched by the Toyota Dealers Association of Northern California in collaboration with creative agency H/L agency. The campaign's centerpiece is an AI version of 49ers quarterback Brock Purdy, built using the ElevenLabs Agents Platform to create a voice agent that lets fans enter a voice-driven trivia game at toyotaletsgo.com/brock-purdy. Rather than watching a traditional video ad, users interact with Brock's digital persona through voice, with the character asking questions, responding to answers, and guiding fans through the game and a sweepstakes flow for a chance at a VIP 49ers experience.
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