Toyota’s Northern California Dealers Association and H/L agency built a voice-driven fan activation with ElevenLabs Agents Platform. Fans interact with an AI-powered Brock Purdy in a trivia game tied to a VIP 49ers sweepstakes. The campaign highlights conversational AI as a branded marketing format, combining voice agents, animation sync, lead capture, and brand safety controls.
ElevenLabs announced a $500 million Series D at an $11 billion valuation, more than triple its valuation from a year earlier. The round was led by Sequoia Capital, with A16Z, ICONIQ, Lightspeed, BOND, and others participating. The company says it will invest in ElevenAgents, ElevenCreative, ElevenAPI, voice agents, conversational models, dubbing, audio research, and international expansion.