UK regulators are requiring Google to provide a tool that lets website publishers opt out of generative AI Search features. The option will be tested in the UK first, then rolled out globally. The report does not specify the exact mechanism, timing, or whether opting out affects standard Google Search indexing.
The UK Competition and Markets Authority has imposed a conduct rule requiring Google to give website owners more control over AI Search features. Publishers must be able to keep their content out of products such as AI Overviews and prevent related use. The ruling matters for media companies, creators, and SEO teams worried about traffic loss and content use in generative search.