Apple announced “Siri AI,” a more conversational version of its voice assistant planned for this fall. The update is tied to a two-tier AI model overhaul powered in part by Google technology. The move signals Apple’s attempt to close the gap with modern AI assistants while preserving its system-level integration and privacy-focused positioning.
Toyota’s Northern California Dealers Association and H/L agency built a voice-driven fan activation with ElevenLabs Agents Platform. Fans interact with an AI-powered Brock Purdy in a trivia game tied to a VIP 49ers sweepstakes. The campaign highlights conversational AI as a branded marketing format, combining voice agents, animation sync, lead capture, and brand safety controls.
Sesame, a conversational AI startup from Oculus founders, has launched a new iOS app for the public. The app brings its AI agents to users with a focus on more natural back-and-forth interactions. Based on the available summary, the product is positioned less like a traditional chatbot and more like talking to a person.