Vercel recently upgraded its two built-in monitoring tools — Web Analytics and Speed Insights — by introducing a "resilient intake" mechanism. In the past data…
Google officially activated "Interaction to Next Paint (INP)" as a replacement for the old "First Input Delay (FID)" in March 2024, making it a core Web Vital…
Drawing inspiration from the classic computer science reference "Latency Numbers Every Programmer Should Know," Vercel has compiled a dedicated latency guide…
Well-known washable rug e-commerce brand Ruggable shared how they successfully grew their Google organic search clicks by 300% through rebuilding their…
This article takes a deep dive into how Google's Core Web Vitals (CWV) directly and indirectly affect a website's search engine optimization (SEO) performance…
Images on web pages typically account for the majority of network transfer data, making image optimization one of the most direct and effective methods for…
This article takes a deep dive into a major change in Google's Core Web Vitals: in March 2024, Interaction to Next Paint (INP) officially replaced First Input…
Digital goods and community marketplace platform Whop recently shared their success story of migrating their website to the Next.js App Router. As their…
This case study from Vercel details how Cruise Critic — the world's largest cruise review and community website — leveraged a modernized frontend architecture…
This Next.js SEO Playbook, published officially by Vercel, is a practical guide for modern web developers and marketers. It explains how to combine the…
INP (Interaction to Next Paint) is a Core Web Vitals metric introduced by Google to measure how quickly a webpage responds to user interactions. In the past…
This is an article looking back at Google's major search algorithm update in 2021 — the Page Experience Update. In June 2021, Google officially incorporated…