Apple is trying to make AI experimentation cheaper for smaller developers. According to TechCrunch, developers with fewer than 2 million first-time App Store downloads will have cloud API costs waived. The report frames this as a way to attract smaller teams as AI development and experimentation become increasingly expensive.
Apple cited an Analysis Group study showing the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025. More than 90% of that commerce reportedly paid no commission to Apple, reflecting the broad inclusion of physical goods, services, digital sales, and ads. Apple also said consumer-facing AI apps saw much faster billing growth, with over 40 of the top 100 apps featuring AI capabilities.
Apple said App Store billings and sales rose to $1.4 trillion, up from $1.3 trillion last year. Digital goods accounted for $149 billion in sales. The company also emphasized that 90% of total sales happened without Apple taking a commission, though the provided excerpt does not detail methodology or category breakdowns.
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