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The Verge: Hollywood’s AI Future Is Bespoke Workflows, Not Vanilla Prompts
The Verge AI20 hours agoCommentary
The article reviews AI-assisted films shown at the 2026 Tribeca Film Festival and finds a clear divide between rough prompt-driven work and more carefully directed workflows. Google DeepMind’s Dear Upstairs Neighbors is presented as the strongest case, using custom Veo and Imagen models trained on human-made concept art. The Verge concludes that Hollywood’s likely AI future is bespoke studio tooling guided by artists, not commercially viable films generated from generic prompts.