Amazon is updating its in-app search bar to show AI-generated product images based on user descriptions. The feature currently covers clothing and home goods, letting shoppers tap the closest image and search for similar-looking items. The images are not necessarily products users can buy, making them a visual bridge between vague intent and actual inventory.
Amazon plans to use visual search and AI to display generated product images that match user search queries. The company says the feature is meant to guide shoppers toward products. The report does not provide details on rollout scope, labeling, model choice, or how closely generated images will map to real purchasable items.