TechCrunch argues that staying quiet has diminishing returns in the current AI environment. At some point, founders and companies may need to create enough noise to remind the market they still exist. The “carefully” framing suggests Murati’s return to public attention is measured rather than a full promotional push.
TechCrunch has announced that the application deadline for the Startup Battlefield 200 is May 27, 2026. Selected startups will gain access to top venture capitalists, global media exposure, and TechCrunch editorial coverage. Participants will also compete for an equity-free grand prize of $100,000.