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Google cuts price on its budget AI subscription tier, escalating the AI subscription price wars
TechCrunch AI4 days agoBusiness
Google has sharply cut the price of its budget AI subscription tier, signaling an aggressive move in the AI subscription price wars. The reduction makes Google's AI services more accessible to cost-sensitive consumers, potentially pressuring rivals like OpenAI and Anthropic. This pricing strategy could trigger a broader competitive response across the AI subscription landscape.