The Verge: Hollywood’s AI Future Is Bespoke Workflows, Not Vanilla Prompts
The Verge AI20 hours agoCommentaryThe article reviews AI-assisted films shown at the 2026 Tribeca Film Festival and finds a clear divide between rough prompt-driven work and more carefully directed workflows. Google DeepMind’s Dear Upstairs Neighbors is presented as the strongest case, using custom Veo and Imagen models trained on human-made concept art. The Verge concludes that Hollywood’s likely AI future is bespoke studio tooling guided by artists, not commercially viable films generated from generic prompts.
Can AI tell if your script will make a hit film?
The Verge AI9 days agoBusinessQuilty pitched Hollywood on an AI tool that can read a screenplay and predict whether a film will succeed. Early testers, however, came away skeptical of its judgments and reliability. The story highlights a broader tension in entertainment: AI may assist script analysis, but predicting taste, timing, culture, and box office outcomes remains deeply uncertain.