When hosting popular concerts, large conferences, or limited-merchandise sales (ticket drops), websites typically receive hundreds of thousands or even…
Following Google's announcement of the official discontinuation of its A/B testing tool Google Optimize in September 2023, many teams that relied on it for…
In modern web development, font loading is often the culprit behind poor user experience (UX) and degraded Core Web Vitals — particularly CLS (Cumulative…
### The Media Transformation Challenge: Starting from a Newsletter Many modern creators and media brands typically begin by choosing all-in-one newsletter and…
The well-known video streaming and media platform Plex recently shared a success story about migrating their frontend architecture to Vercel with Next.js. In…
This case study from Vercel examines how Wunderman Thompson (now VML), one of the world's leading marketing communications agencies, used Vercel's frontend…
The well-known developer community and writing platform Hashnode has announced that blogs on its platform are among the fastest-loading websites on the…
This technical guide from the Vercel official blog details how to use the Next.js framework ecosystem to build an image gallery that combines ultra-fast…
In modern web development, a website's load speed and user experience (UX) directly impact SEO rankings and business conversion rates. Vercel's official blog…
This case study examines how Scale AI — the well-known AI data labeling platform — used Next.js and Vercel to solve a common challenge in modern web…
This case study takes an in-depth look at how MrBeast (Jimmy Donaldson) — the world's top creator — re-architected his official e-commerce website to withstand…
This article is a classic case study shared on the official Vercel blog, telling the story of how developer Benjamin Tran Dinh built the viral train route…
INP (Interaction to Next Paint) is a Core Web Vitals metric introduced by Google to measure how quickly a webpage responds to user interactions. In the past…
This article is Vercel's in-depth retrospective and forward-looking perspective on the history, current state, and future trends of web development. Vercel…
This blog post is an official announcement from Vercel published in September 2021, formally unveiling the upcoming Next.js Conf 2021, scheduled for October of…
This is an article looking back at Google's major search algorithm update in 2021 — the Page Experience Update. In June 2021, Google officially incorporated…