YouTube is putting AI labels where you’ll actually see them
YouTube will make AI labels more visible and begin automatically labeling AI-generated content.
YouTube says it will move AI disclosures on Shorts and long-form videos to places viewers are more likely to notice. The platform will also start automatically identifying and labeling AI-generated content. The move follows Google’s expanded AI verification efforts at I/O and signals a stronger push toward transparency around synthetic media on YouTube.
YouTube has announced it will take the issue of AI content labeling on its platform more seriously, with two key points: first, it will move the AI disclosure labels in both Shorts and long-form videos to positions that are more easily noticed by viewers; second, it will begin automatically identifying and labeling AI-generated content on the platform. This means YouTube will no longer rely solely on creators proactively disclosing, and at least in some scenarios, the platform itself will intervene to judge whether content is AI-generated and present the relevant labels to users.
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