How Brands Can Be Found in the AI Search Era: SEO Consultant Frank Chiu on GEO Challenges
Original: AI 搜尋把答案都講完了，企業還能怎麼被找到？｜SEO 行銷顧問 Frank 邱韜誠【塞掐 Side Chat】E407
SEO expert Frank Chiu discusses the rise of GEO (Generative Engine Optimization) and the challenges of tracking volatile AI search results.
As AI search engines directly answer user queries, traditional SEO is facing a major shift. SEO consultant Frank Chiu explains that GEO (Generative Engine Optimization) will be essential over the next 3 to 5 years. However, the inherent volatility and ambiguity of LLMs make tracking and optimizing for AI search highly unpredictable, presenting a "certain uncertainty" for marketers.
As AI search and conversational tools such as ChatGPT, Perplexity, and Gemini become widespread, users no longer need to click through to a website to obtain answers directly, which has dealt a huge blow to businesses and creators who traditionally rely on search engines for traffic. Taiwan's well-known SEO marketing consultant Frank Chiu (邱韜誠) delved deeply into how businesses can survive in the AI search era on episode E407 of the podcast "Side Chat" (塞掐 Side Chat) produced by the online media outlet INSIDE.
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