Here comes new Siri again
Apple may use WWDC to reintroduce its long-delayed AI-powered Siri.
The Verge frames Apple as behind in AI, but argues that lagging may not be entirely bad. At WWDC, Apple appears ready to introduce the new Siri again after earlier Apple Intelligence promises slipped. The key question is whether Apple can turn AI into a reliable, system-level assistant experience rather than another generic chatbot feature set.
This Verge article, titled "Here comes new Siri again," focuses on Apple's AI pressure on the eve of WWDC 2026. The core observation of the article is that Apple has been on the back foot during the generative AI wave for the past few years, especially since the promises around the new Siri and Apple Intelligence—unveiled at WWDC 2024—still feel to outside observers like slow progress to this day. However, the author also offers a counterpoint: lagging behind is not necessarily all bad. Compared with other companies rushing to stuff chatbots, summaries, search, and image generation into their products, if Apple can leverage the advantage of being a late mover, it may have a chance to avoid the "AI for AI's sake" feature pile-up and instead make the new Siri an assistant that better fits the usage scenarios of the iPhone, iPad, and Mac.
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