WPP 與 Vercel 攜手合作：將 AI 導入廣告與行銷創意流程
Original: WPP and Vercel: Bringing AI to the creative process
WPP, the world's largest advertising and communications group, has announced a strategic partnership with Vercel — the well-known web…
全球傳播巨擘 WPP 宣布與前端平台 Vercel 展開合作，旨在將 AI 技術深度整合至廣告與行銷的創意流程中。雙方將結合 Vercel 的 AI SDK 與 v0 等工具，協助 WPP 的創意與開發團隊快速構建、測試並部署 AI 驅動的數位體驗。此合作將大幅縮短從創意發想到網頁上線的時間，為客戶提供更具個人化與互動性的行銷解決方案。
WPP, the world's largest advertising and communications group, has announced a strategic partnership with Vercel — the well-known web hosting and frontend development platform — to collaboratively integrate generative AI technology deeply into advertising and marketing creative processes.
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