Ferrari Luce: Is the First Ferrari EV an Apple Car Reborn?
Original: 【Tenz 科技評論】法拉利電動車首作 Luce，其實是 Apple Car 借殼重生？
Ferrari's first EV, Luce, uses Jony Ive's design direction to explore a controversial new path.
Ferrari's first electric vehicle, Luce, has sparked debate with a design that breaks from the brand's traditions. The commentary argues that Ferrari is deliberately using Jony Ive's design influence to test a new direction. It frames the strategy as an Apple Car-like rebirth and sees Luce's market performance as a notable case study.
This review focuses on Ferrari's first electric vehicle, the Luce, and why it has been described as "Apple Car reborn under a new shell." The article points out that the Luce's design clearly differs from the traditional image Ferrari has built in the past, which is why it sparked controversy upon its unveiling. For a sports car brand with a long-established, distinctive design language, its first EV is not merely a change of power source, but also a way of re-answering the question of how Ferrari should present a sense of the future.
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